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Survey Analytics

Survey Analytics shows aggregated results for a single survey. Use it to review scores, read open-ended answers, spot trends over time, and break down responses by country, device, browser, or operating system.

Each chart reflects the step types you added in the survey editor. For the live stream of every completion across surveys, use the Response Feed.

  1. In the sidebar, click Surveys.
  2. Select the survey you want to review.
  3. Open Analytics from the survey card or its menu.

Each survey has its own analytics view. You are always looking at one survey at a time. To review one person’s answers over time, open User History from an identified respondent’s card (see User Timeline).

The date picker at the top of the page controls which responses are included in every metric, chart, and list on the page. Change the range to zoom in on a specific period, such as after a release or during a specific week.

The charts and data shown depend on the question types in the survey. Informational steps (thank-you screens, fixed messages) do not produce charts.

Analytics for the Net Promoter Score (NPS) step type includes:

ElementWhat it shows
Headline score% Promoters (9-10) minus % Detractors (0-6)
Promoter / Passive / Detractor splitPercentage of responses in each group
Score distributionHow often each value from 0-10 was chosen
Trend chartDaily breakdown of promoters, passives, and detractors

For the Rating (star or smiley) step type:

ElementWhat it shows
Overall scoreAggregate satisfaction readout
Rating distributionHow often each rating level was chosen
Trend chartDaily breakdown of satisfied, neutral, and dissatisfied responses

For Long Text steps, the view helps you read the individual answers and understand the themes behind them. If AI auto-tagging is enabled, Long Text analytics can also show response sentiment and response tag breakdowns.

ElementWhat it shows
Survey questionThe open-text question being analyzed
Sentiment breakdownPositive, neutral, negative, and open-text answers with no sentiment yet
Tag breakdownTop response tags with the sentiment mix inside each theme
Recent responsesLatest written answers within the selected date range

Use the sentiment and tag breakdowns when you want to move from reading individual quotes to spotting patterns across the survey. For example, you can check whether pricing feedback is mostly negative or whether feature-request responses are neutral ideas rather than urgent complaints.

For Choice Question steps (single or multi-select):

ElementWhat it shows
Option breakdownHow often each choice was selected, as a percentage
Trend chartHow those shares shift over time, useful for spotting changes after a release

Below the question-level data, you may see summary cards for:

  • Countries — top countries by response volume
  • Devices — desktop vs. mobile vs. tablet
  • Browsers — browser distribution
  • Operating systems — OS distribution

These cards appear when Pulseahead has collected that data for the survey. Use them to check whether scores or patterns differ by environment.

Click Add filter to narrow results by Country, Device, Browser, OS, Sentiment, or Tags. Each active filter appears as a removable pill at the top of the page.

Filters and the date range work together. For example, set the date range to the past 30 days and add a filter for negative sentiment to focus on open-text answers that need review. The survey itself is not changed.

  • Response Feed — scan every response across surveys in one chronological list.
  • Response Sentiment — understand positive, neutral, negative, and no-sentiment labels.
  • Response Tags — create tags and turn on AI auto-tagging.
  • User Timeline — open User History for one identified person and read their full feedback arc.
  • Survey response alerts — deliver matching answers to Slack as they arrive.