Multi-Language Needs Survey to Prioritize Smart Localization
Stop guessing which languages your customers need. Get concrete data on language priorities and make informed decisions about your localization strategy.
The localization challenges every product team faces
Without user input, localization decisions are expensive guesses. Here are the most common language strategy problems we hear from growing companies.
The Cost of Language Blindness
Without understanding your users' language needs, you risk missing key markets, wasting resources on the wrong languages, and losing customers who silently leave due to language barriers. Data-driven localization decisions prevent these costly mistakes.
What is a Multi-Language Needs Survey (and why it works)
Product teams often struggle with localization decisions. Should you support Spanish? What about German or French? A multi-language needs survey solves this by asking your actual users directly:
"How important is multi-language support for you?"
"Which languages do you need support for?"
Instead of relying on market research or competitor analysis, you get concrete data like "35% of users need Spanish" or "60% would upgrade if German was available" - exactly what you need to make informed localization decisions.
Language Priority Insights
This simple survey helps you identify which languages your customers actually need, providing data-driven prioritization instead of market guesswork.
See the Template in Action
This template asks the two essential questions that unlock your language strategy. Get started in minutes and start collecting actionable localization data.
Example Questions:
- • How important is multi-language support for you?
- • Which languages do you need support for?
What to do after collecting language preference data
Your survey results provide a clear roadmap for localization. Here's how to turn responses into a strategic language expansion plan.
Analyze language priorities
See which languages are most requested and their relative importance levels.
Calculate market potential
Estimate the percentage of users who would benefit from each language version.
Build localization roadmap
Prioritize languages based on user demand, market size, and business impact.
Measure impact
Track conversion and engagement improvements after launching new language versions.
This data-driven approach ensures every localization dollar is spent where it will have the most impact on user growth and satisfaction.
Visualize your language demand data instantly
PulseAhead transforms survey responses into clear visual insights, showing language priorities, importance levels, and market opportunities at a glance.
Language Demand Heatmap
Visual breakdown of which languages are most requested by your user base.
Importance Distribution
See how many users rate multi-language support as 'Very Important' vs 'Not Important'.
Market Prioritization Matrix
Data-driven recommendations for which languages to tackle first based on demand and impact.
Frequently Asked Questions
What is a multi-language needs survey template?
A multi-language needs survey template is a pre-built questionnaire that helps you identify which languages your customers actually need. It asks about the importance of multi-language support and which specific languages they require, giving you concrete data to prioritize your localization efforts instead of guessing based on general market trends.
How do I use this multi-language survey template?
Simply customize the template with your product name, then send it to your existing users or include it in your onboarding flow. The survey asks two key questions: how important multi-language support is to them, and which specific languages they need. You'll get actionable data in minutes to guide your localization strategy.
Can I customize the languages in this template?
Absolutely! While the template includes 12 common languages (Spanish, French, German, Italian, Portuguese, Chinese, Japanese, Korean, Arabic, Hindi, Russian, and Other), you can easily modify the list to include languages specific to your target markets or remove ones that aren't relevant to your business.
How often should I run multi-language needs surveys?
Run this survey annually or when expanding to new markets. For growing companies, survey quarterly during international expansion phases. The key is to survey before making localization decisions and after launching new language versions to measure the impact of your choices.
How can this survey help prioritize language development?
Instead of guessing which languages to support first, you'll get concrete data like '35% of users need Spanish, 28% need German.' This helps you allocate limited development resources effectively and justify localization budgets with stakeholder-friendly metrics.
What if users say localization isn't important?
This data is still valuable - it might indicate your current market is English-dominant, or that users haven't considered how localization could improve their experience. Use this insight to focus on other growth strategies or investigate why users don't see the value in multiple languages.
Can this survey help identify hidden market opportunities?
Yes! You might discover that 60% of German users would upgrade to paid if German was available, or that 47% would use your app daily if localized. These insights reveal untapped markets and help you prioritize expansion efforts where demand already exists.
How do I know if localization is worth the investment?
The survey provides concrete demand metrics that justify localization ROI. If 40% of users rate multi-language support as 'Very Important' and specify particular languages, you have a strong business case. Track conversion improvements after launching those languages to measure actual ROI.